Want to find a way to reduce “90 percent of the toxic gas emissions” from your car while increasing its engine life by 30 percent? Then don’t buy Media Dime Marketing’s “MPG Device” according to the Texas Attorney General.
This little thing is supposed to save you gas?(Photo courtesy of Texas Attorney General).
The state brought suit against the California company and its co-owners, Wendy Diaz and Hilda Mejia, for not registering to do business in Texas when they sold the device in the Houston and Dallas areas through Spanish-language infomercials.
They also made seriously false claims about the device, like that it was installed on all 2007 and 2008 Kia Spectra and Ford Focus vehicles. That will earn them fines of up to $20,000 for each violation.
But at the heart of the fuel efficiency claim for the $169 MPG Device (or two for $229!):
“The defendants’ advertisements assured customers that the product, which is essentially a small magnetic clip encased in soft foam and fastened to an under-the-hood fuel line, is scientifically proven to increase fuel efficiency and therefore save customers money. They claimed a “magnetic resonance” process occurred while gasoline flowed through the fuel lines past the magnetic field, purportedly “making the gasoline more efficient.” The defendants also advertised that the product protects the environment by reducing “90 percent of the toxic gas emissions.” Advertisements also claimed that the product increased vehicles’ engine lives by 30 percent.
The AG’s office hired University of Texas School of Engineering professor Ronald Matthews as an expert to study the device, and he said his review and previous academic studies indicate that gasoline is not affected by the magnetic field, so the device does not increase fuel efficiency.
Of course, there’s no shortage of devices making such claims, but not all claims are created equal.