Climate battle ads hit prime time

Dueling visions of the state of man’s impact on the climate (and what should or shouldn’t be done about it) will be streaming across your television during commercial breaks beginning this week.
The Alliance for Climate Protection, the non-profit formed by former Vice President Al Gore that says its “ultimate aim is to halt global warming” will begin a new TV ad Wednesday (April 2) as part of a large scale media campaign. It will be placed on shows including American Idol, House and Law & Order. Preview the ad here.
But Gore’s claims won’t go unchallenged. The Competitive Enterprise Institute, a public policy group that has received some of its funding from the energy industry, is expanding the reach of existing spots aimed at Gore’s agenda — with a particular emphasis on Gore personally. The longer pieces claim: “Al Gore wants to cut our energy use, putting our jobs and our future in jeopardy.”
The CEI ads will start running Thursday in Dallas, Denver, Sacramento, Tulsa and Washington, D.C. In Washington, the ads will run during broadcasts of Washington Nationals baseball games. Check it out here.
“We think that a sport played regularly under floodlights has fans who’ll appreciate the importance of electricity,” said CEI General Counsel Sam Kazman.
CEI is the same group that brought us the ads with the tagline: CO2: They call it pollution. We call it life.