Retail electricity provider Direct Energy bought Houston-based Bounce Energy for $46 million, the two companies announced Friday.
Direct Energy, a national energy and energy-related services company, purchased the privately-held retailer, planning to use Bounce Energy’s digital marketing and e-commerce skills to grow its national market.
Direct Energy recently moved its headquarters to Houston.
“We are always looking for new ways to enhance our customers’ experience and satisfaction,” said Steven Murray, President of Direct Energy Residential. “Bounce Energy’s digital marketing insights and e-commerce platform will bolster our capabilities as we expand our product offerings to current and potential customers.”
Read more: Direct Energy looking to buy retailers
Bounce Energy provides electricity to more than 80,000 residential customers in Texas, Pennsylvania and New York, but has built its profile and reach far beyond that, creating an online presence that has significantly reduced the cost of acquiring new customers.
“Bounce Energy has more than 111,000 ‘Likes’ on Facebook, making it among the most liked electricity companies on Facebook,” Direct Energy wrote in a written statement, explaining the deal. “Earlier this year, Bounce Energy launched a ‘Build Your Own Energy Plan,’ the first of its kind in the electricity industry, which allows customers to choose plan length, green energy percentage, billing options and rewards programs.”
The proposed deal is being reviewed by regulators and is expected to close in the third quarter of 2013.
Also on FuelFix:
14 ways to slim your power bill this summer
apdk / Flickr
Angle blinds up: TXU Energy says that angling horizontal blinds so sunlight streams up can reduce the heat coming in and provide free natural light. When closed and lowered, highly reflective blinds can reduce heat gain by around 45 percent.
kellen_butler / Flickr
Insulate lights: Canned or recessed lights can be a big source of air leaks. Selecting “IC” (insulation contact) models or installing approved covers over non-IC models can stop that.
fonticiella / Flickr
Use a fan: You can raise your thermostat setting by up to 4 degrees and not feel a difference if you also run a ceiling fan. Fans only make you feel cooler, though, so turn them off when you’re not in the room.
rlhyde / Flickr
Lower humidity: It takes longer to cool a humid home. The ideal humidity level is less than 60 percent in the summer.
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Moderate the thermostat: Lowering your thermostat setting does not cool your home more quickly. Many factors affect how quickly an indoor space cools. Thermostat set points are not among them.
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Check your water heater: Water heaters are factory set at 140 degrees. Lowering that to 120 degrees provides comfortably hot water and less energy consumption.
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Use a programmable thermostat: Most Americans with programmable thermostats don’t program them. New Energy Star® ratings for programmable thermostats may consider ease of use and online access.
tuxthepenguin84 / Flickr
Seal your windows: If you want to save money this summer, you should start by looking for the places where you are losing money. Gaps between windows and doors are some of the most likely spots for energy loss.
Michael Paulsen / Houston Chronicle
Get the right A/C unit: Air conditioners are designed for specific sizes, and you can waste energy by having one too big or too small. You should make sure your unit is right for your home.
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Switch your light bulbs: You can save money by switching out old incandescent light bulbs for compact fluorescent bulbs. The modern light bulbs, which do have a different glow, can save you money on your electric bill.
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Change your air filter: A dirty air filter can make your air conditioner be less efficient, and it can ultimately cost you money on your electric bill.
Fitz Villafuerte / Flickr
Turn off lights: Many people forget to turn off lights and fans after leaving a room. By turning them off, you can save yourself some money on that electric bill.
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Buy energy-efficient appliances: They may cost more at the store, but energy-efficient appliances can save you money on your electric bill.
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Unplug unused appliances: You can save money by unplugging phone chargers or other kitchen appliances when they aren't in use.