Nat gas group to launch new ad campaign on energy use

America’s Natural Gas Alliance is going back on the airwaves next week with a consumer-driven campaign that challenges viewers to think about their own energy use.

Coming as the alliance seeks to boost its profile in Washington, D.C. and across the country, the ad campaign will include ANGA’s first television commercials in about six months.

Marty Durbin, the group’s new president and CEO, said the campaign is “very well focused in its messaging.”

ANGA officials did not say how much they were spending on the campaign and would only describe it as “substantial” and “very visible.” It will run nationwide — with no focus on any particular states or regions.

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With TV ads, a digital component and some social media, the campaign aims to get people to begin to think about their energy choices and the role natural gas plays as a fuel for the U.S., Durbin said.

“I’m confident it will help add to the public debate,” Durbin added.

Durbin, who joined ANGA on May 1, after serving as the American Petroleum Institute’s top lobbyist, said he “wants ANGA to be seen as a much bigger player out in the states,” actively engaged with the public utility commissions and other stakeholders.

With a new CEO on board, ANGA is looking to refocus on growing demand for natural gas in four main areas, including with exports and industrial use as well as in the transportation sector and to generate power.

Gas glut: Plans to export US natural gas stir debate

In the short term, the biggest source of natural gas demand growth is likely in electricity generation, as more power utilities transform existing coal-fired facilities and new plants are built to use natural gas. But heavy duty trucks and fleets may also add to natural gas demand soon, even as domestic industrial use of the fossil fuel picks up.

Separately, the Energy Department is weighing applications from more than a dozen companies to export natural gas to Japan and other countries that do not have free trade agreements with the United States.

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Read FuelFix coverage of the debate over exporting U.S. natural gas: