Shale video talks jobs, not fracking or traffic

A group supporting shale drilling released a 7-minute video today filled with sound bites from industry proponents about the benefits of increasing natural gas production from shale.

The video, by the Marcellus Shale Coalition, liberally commented on economic benefits of shale drilling, including jobs and the potential for low fuel prices (although few consumer options for using natural gas as a vehicle fuel exist).

Conspicuously absent from the video was any mention of hydraulic fracturing, traffic, methane emissions and other environmental concerns that industry groups say they are partnering with communities to address.

The word “job” was mentioned ten times in the video, but fracking, which has generated the bulk of environmental criticism about shale drilling, was not mentioned once.

While the video emphasizes specific economic benefits of shale drilling, the industry’s work to address many specific environmental concerns were implied through statements like “we’re committed to protecting our environment,” which appeared in the video, said Travis Windle, a spokesman for the Marcellus Shale Coalition, which made the video for the group’s annual meeting.

“This video is overwhelmingly focused on the industry’s commitment to environmental workforce safety and the far-reaching economic, environmental and energy security benefits that are associated with safe natural gas development,” Windle said.

“Just because they don’t say hydraulic fracturing or fracking, doesn’t mean it’s not part of the process that’s in fact being aggressively and effectively managed,” he added.