StarTex Power gets naming rights to new minor league ball park

Houston-based electric retailer StarTex Power has purchased naming rights to the minor league baseball park planned for Sugar Land.

The Sugar Land Skeeters will play at StarTex Power Field, which is scheduled for groundbreaking this spring with opening day scheduled in April 2012.

The stadium is being planned as a multipurpose facility that will also allow for football, soccer, lacrosse, cheerleading and concerts. It will seat 7,500 for ball games but can be expanded to 10,000 or about 9,500 for concerts, the park owners say. Organizers hope it will have 21 corporate suites, which tend to be big money makers for ballpark operators, upper level club seating, a year-round meeting and dining space, a picnic area and playgrounds.

“Investing our advertising dollars into the community in a meaningful way is consistent with our corporate values,” StarTex Chairman Marcie Zlotnik said in a statement. “Baseball is a community connector and will bring together the city of Sugar Land, and the rest of Houston, for so many fun events, family moments and memories. With over 70,000 customers in Fort Bend and the surrounding counties, we’re proud to give back to our customers and continue our commitment to community partnerships with such a fun and exciting project.”

Founded in 2004, StarTex is one of the dozens of companies that sell electricity to residential and commercial customers in Texas. The company doesn’t own power plants but rather buys electricity from wholesale power providers to resell to end users. It’s one of the largest of the “independent” power providers, those that aren’t affiliated with major power plant operators like Reliant Energy or TXU, with 165,000 customers.

Electric company names on stadiums have been a source of friction in the past. TXU put up billboards around Reliant Stadium back in 2005 proclaiming “There is no TXU Stadium. We pass the savings on to you.” The jab prompted Mattress Mack to fire back at Dallas-based TXU.

Image: Artist’s rendering of the planned minor league ball park/Courtesy of Sugar Land Skeeters

21 Comments

  1. Garrett

    Watch out for all the skeet there….ugghh

    #1
  2. John

    Skeeters. what a horrible name… whats there chant going to be? Skeet, Skeet, Skeet all of them!!!! LMAO. what a joke

    #2
  3. Jackalope

    So much for inexpensive minor league ballgames.

    #3
  4. John M

    That stadium is design is pathetic. Who in Sugarland thinks that “residential” design elements are a good thing for a sports stadium? Boring, banal, lame, lazy, and cheap are just a few of the words that describe this design. Why is this mediocrity acceptable?

    #4
  5. Dee

    “Skeeters”, now I know why everyone thinks Texas is full of hicks! This is not a Little League team, but a group of grown men. Skeeters indeed.

    #5
  6. Gerald Martin

    Prime example of why taxes and permits are going up.
    But don’t be alarmed. The politicians tell us permit fees have not been raised in 30 years.
    Merry Christmas all you homeless people.

    #6
  7. Cort

    The name is terrible. The stadium design is terrible. The stadium is being built in the shadow of the old sugar plant — how about the Sugar Land Imperials? How about a design reflective of the old Sugar Land area, with more of a Spanish influence?

    This is clearly a carpetbagger project, of, by and for people with no connection to the area. I live 3 miles from the stadium site — I won’t be going to any games.

    #7
  8. LilS

    I will probably be cheering for anybody else who ISN’T a “skeeter”. Dumb name. Somebody must have come up with that one over a bottle of cheap gin.

    #8
  9. Tom Oliva

    Oh my God. Thats another Enron? Star Tex Doesn’t make anything do they?

    #9
  10. Don Parker

    The owners obviously got a good deal on left over jerseys and marketing products from some now defunct team named Skeeters or the team would be named the Imperials.

    #10
  11. nigel alkada

    we dont have money for health care, cites. states and the country are in debt up to its ears , yet we have money to build a stadium to play a kids game. Boggles the mind.

    #11
  12. C. E. Bakus

    I submitted the name “Sugar Kings” taken from the old Cincinnati Reds AAA Farm team back in the 50′s. The team played out of Havana “before Castro took over” and I thought the connection to the history of Baseball and the history of Sugar would be a great fit for the team. Sketters, Ba Hum Bug, if you want Sketters go to Michigan in the summer or Alaska.

    #12
  13. Tbone

    It’s about the product on the field and the experience – not what the team name is or where they play. The park in Frisco outside of Dallas is 10x uglier and yet they pack people in all the time to WATCH A BALL GAME – not stare at the building and gripe about being called the Rough Riders (which could be melded into any number of “hick” or otherwise unflattering names).

    Anyone remember the Dome? At the end it wasn’t even remotely nice, but I had fond memories of going to games as a kid – and kids don’t have these kind of adult hang-ups. Remember – it’s a kid’s game.

    If the Astros won the World Series they could play at Delmar Stadium and call them the Inbreds for all I care.

    Glad none of you will be there – it would ruin the kharma for the rest of us.

    #13
  14. Ted

    “multipurpose facility that will also allow for football, soccer, lacrosse, cheerleading and concerts. It will seat 7,500 for ball games but can be expanded to 10,000 or about 9,500 for concerts”
    ———–
    I like it….a smaller, less expensive stadium for other things like graduations and concerts than just baseball or football. Great for concerts…and much less traffic. Sizing down something lately is a great idea, and what’s wrong with naming rights for this company? They’re local and so is everyone on the board…unlike Enron, who was loaded at the top with east coast criminals.
    Give it a chance. I’ll bet a bunch of Houstonians will be going there for something…like the Woodlands Pav.

    #14
  15. Gigi

    What a horrible name!!! YUCK!!!!!!!!!!!

    #15
  16. Rick

    Lay off city and county employees, raise fees and taxes, hike water rates, and by all means, build more stadiums. No wonder the Houston area is imploding from within.

    #16
  17. David

    Agreed… HORRIBLE NAME. The Imperials would have been so much better and would have been a great tribute to the Sugar Land area’s history.

    #17
  18. lil ol me

    Geesh, people, it’s Sugar Land…you expected something creative?

    #18
  19. Bill

    BEAUTIFUL ball park! – Skeeters? Love it. Hey, if you don’t like it, do us a favor and stay home. Better yet, leave Texas. It’ll smell a whole lot better if you do.
    Skeeters, Skeeters, Skeeters, Skeeters, Sugar Land Skeeters – Oh Yeh!
    Skeeters, Skeeters, Skeeters, Skeeters, Sugar Land Skeeters – Oh Yeh!
    Skeeters, Skeeters, Skeeters, Skeeters, Sugar Land Skeeters – Oh Yeh!
    Skeeters, Skeeters, Skeeters, Skeeters, Sugar Land Skeeters – Oh Yeh!
    Skeeters, Skeeters, Skeeters, Skeeters, Sugar Land Skeeters – Oh Yeh!
    Skeeters, Skeeters, Skeeters, Skeeters, Sugar Land Skeeters – Oh Yeh!

    #19
  20. Deetmar

    Bill…Your post is precisely why “normal” people don’t want to go to “skeeters” games and experience loads of skeet.

    #20
  21. david

    Who in their right mind is gonna drive all the way to Sugarland to watch minor league ball when we have so many other sports to watch? Sugarland residents.

    #21