Green goes mainstream with Wal-Mart

The mother-of-all retailers is expected to announce plans Thursday to create a “sustainability index” measuring the full energy/environmental impact of all the products it sells.
At the heart of the effort is the sustainability consortium, an Arizona State-University of Arkansas joint effort. (Houston-based Waste Management is a member, BTW.)
As one enviro blog notes “… it’s getting harder and harder to hate Wal-Mart.”