Heavy equipment with a side of salsa

Kem-Tron Technologies, Inc., a small manufacturer of drilling fluid processing equipment, is used to being overshadowed by big firms who do the same thing. But not Monday.
Amid the heavy machinery and technical displays crowding the floor at Reliant Center this week for the Offshore Technology Conference, Kem-Tron attracted a small crowd to its booth, where it featured a small dance floor, a disco ball and professional salsa dancers.
Though not everyone who stops by is interested in hearing Kem-Tron’s marketing spiel, the dancers help raise the company’s profile, said Rachel Watson, the company’s international business development manager. “If it draws just a few, it’s worth it,” she said.

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